When you are planning a webinar, it’s easy to be overwhelmed by everything that you can do with it. A smart way of hosting a webinar not only helps to channelize your efforts in the right direction but also helps you achieve your objective at the end of it.
But first, let me reiterate what is a Webinar:
Webinars are online seminars which allow you to connect with a wider audience. Most of them provide valuable information and rest are just bla..bla.
Personally, I think they are intended to be lead generation or branding ‘magnets’. To make this magnet effect here is a ‘smart’ approach especially when it’s your first webinar.
Revamp – Refurbish – Restructure – Reorganize – Realign – Recover – Rediscover… the list is big. If you guys observe, all these R’s focus on an important aspect – “CHANGE”. Even history has taught us that, if there is one thing that is constant, it’s change. We need to change to adapt with new things & grow or stand out in the crowd. Changes are positive and negative but they are inevitable. Revamping a website is a BIG change. Do not mistake revamping with small/medium content changes or image updates we do on the website. Adding a blog section to your website is also not a revamp! Revamping is bigger than that and so it requires a lot of planning.
My earlier blog states, when is the right time to do a revamp but once a decision is made, it has to be dealt with seriously. It’s an opportunity to re-brand and also a way in which most companies lose out on existing customers as well.
This is really a certification spree! #ItsGeekMode
Once you get in that mood of studying, it’s really amazing. I don’t remember studying so much after my Master’s days. Studying overnight or early morning was very common then. Now with office and home to manage, it’s really tricky but if you have support everywhere you can do wonders. I am so thrilled to have completed my target of these certifications in this month. Its feel AWE…wait for it…SOME! AWESOME !
Google AdWords Fundamentals
Google Search Advertising
Bing Ads Accredited Professional
Double Click Search Fundamentals
Check out my certificates below!
Thanks Google & Microsoft for such wonderful certification programs to keep us motivated and abreast with the technology.