10 smart ways of hosting your first webinar

When you are planning a webinar, it’s easy to be overwhelmed by everything that you can do with it. A smart way of hosting a webinar not only helps to channelize your efforts in the right direction but also helps you achieve your objective at the end of it.

But first, let me reiterate what is a Webinar:
Webinars are online seminars which allow you to connect with a wider audience. Most of them provide valuable information and rest are just bla..bla.

Personally, I think they are intended to be lead generation or branding ‘magnets’. To make this magnet effect here is a ‘smart’ approach especially when it’s your first webinar.

Continue reading


Top 5 things in a Digital Marketing Strategy for Startups

Do you have a digital marketing strategy or are you just relying on your business sense? The problem is that most of us don’t know where to begin. It seems most of the traditional means would suffice given their success rate over the years. But actually speaking most of them are failing because they lack tracking the trajectory of the graph they are relying on. The new means of communication and thinking demands a new thought process to market and grow. That’s where the new era of digital marketing begins. Yes, you need a Digital Marketing Strategy.

You business-success-strategycan find a billion ways of marketing yourself online and with so many tools at disposal, it is actually difficult to choose which one is the best suited one. Recently, I had a chat with an avid marketer & a businessman with decades of experience. He said, “most of the companies do not know how to use automation and ultimately waste time and money on wrong things“. That is so true! I have had similar discussions with many other fellows marketers and they all agree to one thing.

Continue reading

Revamping the website – Is there a right time?


We live in an age surrounded by millions of websites. We browse through them, network through them, play through them, write through them and what not. Be it any device, the use of these online mediums is relentless and never-ending(atleast till AIs takes over). Being a digital marketer I presume the word, WEBSITE has lot more to it than just the above mentioned stuff. A business without any online presence is like showing your back to your biggest potential market place – A crime of sorts! Why miss out on opportunities to expand your reach when they are available?

Now we are not here to talk about the benefits of websites or online presence. We are discussing something which is more important than just the final output. It could be a website or an app but I think the spot boys and technicians are the same. There is a time when we feel that our ship is sailing smoothly but suddenly we realize we are not sailing, we are stationary! (That’s the reason we feel nothing is moving). It’s a difficult decision considering we are comfortable in the space we have created. I know there are other school of thoughts as well. They take this opportunity more positively and some others even plan ahead of this scenario.

There is just one simple truth – Evolution or Change!

Continue reading