We live in an age surrounded by millions of websites. We browse through them, network through them, play through them, write through them and what not. Be it any device, the use of these online mediums is relentless and never-ending(atleast till AIs takes over). Being a digital marketer I presume the word, WEBSITE has lot more to it than just the above mentioned stuff. A business without any online presence is like showing your back to your biggest potential market place – A crime of sorts! Why miss out on opportunities to expand your reach when they are available?
Now we are not here to talk about the benefits of websites or online presence. We are discussing something which is more important than just the final output. It could be a website or an app but I think the spot boys and technicians are the same. There is a time when we feel that our ship is sailing smoothly but suddenly we realize we are not sailing, we are stationary! (That’s the reason we feel nothing is moving). It’s a difficult decision considering we are comfortable in the space we have created. I know there are other school of thoughts as well. They take this opportunity more positively and some others even plan ahead of this scenario.
There is just one simple truth – Evolution or Change!